Let’s start with the basics. Digital commerce solutions are the whole package when it comes to selling stuff online. It includes what you’d expect—people buying things on your website or app—but it goes way beyond that. It’s everything from how you market your products, how customers find them, the experience they have when checking out, and how they get support after buying.
Think of it like this: If e-commerce is the online shopping cart, then digital commerce is the entire shopping mall, complete with signs, helpful staff, and even a food court (okay, maybe not the food court part, but you get the idea).
Example: When you shop on Amazon, you’re not just clicking to buy a product. You’re comparing reviews, checking product details, maybe asking a question in the Q&A section, and even tracking your delivery—all of this is part of digital commerce!
Digital Commerce: A Complete Guide to Success in Online Retail 2024